#AIImpactOnForex A restaurant chain might focus its marketing efforts on regions where its target demographic resides, or a retailer might adjust its product offerings based on local climate conditions. [1] 3. Psychographic Segmentation This model groups customers according to psychological attributes, including: - *Lifestyle* - *Interests* - *Values* - *Attitudes* For example, an athletic apparel company could target fitness enthusiasts by aligning its marketing messages with active lifestyles. [1]