#AIImpactOnForex Challenges in Financial Forecasting - *Data Quality*: Inaccurate or incomplete data can lead to unreliable forecasts. Ensuring data integrity is paramount. [7] *Financial forecasting* is the process of estimating a company's future financial outcomes by analyzing historical data, current market trends, and anticipated economic conditions. It plays a pivotal role in strategic planning, budgeting, and decision-making, enabling businesses to anticipate challenges and seize opportunities.